Meltwater Engage App Review

The pros of downloading Meltwater Engage as a professional in public relations is access to all of your social media feeds and being able to respond to posts on the same platform. As the public becomes more demanding, the need to quickly respond to questions and queries is essential.

Though there are several all-in-one social media management tools, the Meltwater Engage app‘s makes it easy to discover messages and respond to them, plus you can automate the process of reviewing unread messages and share your dashboard as a team.

One critique I have is its press release distribution feature. Though it shows you who opened and the open rate percentage, it’s limited because those lists are incomplete, outdated and seeded with generic emails.

Desktop View of Scheduled Posts

The main benefit I personally see through this app is its use for social media scheduling, tracking and engagement. The app’s social listening tools can pull data prior to the date you began monitoring, while other platforms are only able to capture data from the initiation date. Another benefit is the newsletter feature. This app serves as a strong  be great to have a way to send a basic newsletter (such as MailChimp or Constant Contact) to stakeholders. That way we don't need to use multiple platforms and can have everything on one.

All around, the app is incredibly user-friendly solution for keeping track of the large sums of information about the topics most important to the user’s profession and business. Customer service is available 24/7 for queries big and small.